Post by jameshoff on Mar 16, 2024 18:11:05 GMT 12
The Choufferies are arriving in Italy, public businesses that have joined the 'Loyalty Program', a project launched by the Chouffe brand which provides for a special partnership with the brand, based on specific guidelines prepared by the parent company in Belgium. The program is receiving a lot of support, to date there are 8 Choufferies scattered throughout the peninsula. The name comes from the fusion of the terms 'Chouffe' and 'Brewery' and refers to a very important project of the Chouffe brewing brand; an initiative, called "loyalty program", through which Chouffe has begun to establish exclusive partnerships with some venues that must have and respect certain essential requirements, so as to comply with the guidelines prepared by the parent company in Belgium. Le Choufferie in Italy Choufferies are emerging as new points of reference for beer lovers in Italy, bringing a piece of Belgium to our cities.
This innovative initiative, born from the collaboration DY Leads between the Chouffe brand and selected public establishments, is establishing itself as a real revolution in the Italian beer scene. The birth of the Choufferie is the result of a creative and ambitious project, the Chouffe "Loyalty Program", which aims to establish exclusive partnerships with carefully selected venues in Italy. The term “Choufferia” derives from the union of “Chouffe”, a well-known Belgian brewing brand, and “Brewery”, underlining the cultural hybridization and fusion of flavors that characterize these spaces. The objective of these partnerships is twofold: on the one hand, to create an environment in which enthusiasts can enjoy immersive experiences in the world of Chouffe beer; on the other, increasing brand visibility and awareness. The requirements to enter the world of Choufferie To be recognized as a Choufferia, premises must adhere to well-defined criteria, which include: Unmistakable Atmosphere : Each Choufferia must be a welcoming, warm and cheerful place, reflecting the Chouffe spirit and style.
Varied Offering of Beers : It is essential that the venue offers a wide choice of Chouffe beers, including at least two types on tap and two in bottles. Thematic Events : Venues must organize at least one Chouffe Party per year, turning the beer drinking experience into a memorable and engaging event. The owners of the premises concerned must submit a formal request to Birrificio del Ducato , official distributor of the Duvel Moortgat Group brands in Italy. Once the application has been accepted, the transformation process begins: the venue receives specific equipment, including a branded tap tower and exclusive material to increase the visibility of the venue, as well as a kit for organizing special events such as Chouffe Parties. A crucial aspect of the program is the ongoing training of venue staff. The Birrificio del Ducato brand ambassador provides in-depth training on the Chouffe world, ensuring that staff and publicans can offer an authentic, high-quality experience to customers. Chouffe Party Chouffe Parties are the heart of a Choufferia's activities.
This innovative initiative, born from the collaboration DY Leads between the Chouffe brand and selected public establishments, is establishing itself as a real revolution in the Italian beer scene. The birth of the Choufferie is the result of a creative and ambitious project, the Chouffe "Loyalty Program", which aims to establish exclusive partnerships with carefully selected venues in Italy. The term “Choufferia” derives from the union of “Chouffe”, a well-known Belgian brewing brand, and “Brewery”, underlining the cultural hybridization and fusion of flavors that characterize these spaces. The objective of these partnerships is twofold: on the one hand, to create an environment in which enthusiasts can enjoy immersive experiences in the world of Chouffe beer; on the other, increasing brand visibility and awareness. The requirements to enter the world of Choufferie To be recognized as a Choufferia, premises must adhere to well-defined criteria, which include: Unmistakable Atmosphere : Each Choufferia must be a welcoming, warm and cheerful place, reflecting the Chouffe spirit and style.
Varied Offering of Beers : It is essential that the venue offers a wide choice of Chouffe beers, including at least two types on tap and two in bottles. Thematic Events : Venues must organize at least one Chouffe Party per year, turning the beer drinking experience into a memorable and engaging event. The owners of the premises concerned must submit a formal request to Birrificio del Ducato , official distributor of the Duvel Moortgat Group brands in Italy. Once the application has been accepted, the transformation process begins: the venue receives specific equipment, including a branded tap tower and exclusive material to increase the visibility of the venue, as well as a kit for organizing special events such as Chouffe Parties. A crucial aspect of the program is the ongoing training of venue staff. The Birrificio del Ducato brand ambassador provides in-depth training on the Chouffe world, ensuring that staff and publicans can offer an authentic, high-quality experience to customers. Chouffe Party Chouffe Parties are the heart of a Choufferia's activities.