Post by mdkabila on Mar 11, 2024 17:51:13 GMT 12
Personalization is always one of the imperatives in hotels. And I'm pretty sure it will remain so for a long time to come. Today travel, like hotels, risks the so-called " commoditization ". Everything is moving towards the flattening of services, costs and aesthetics. And travel experiences increasingly seem to follow a script full of postcard platitudes, which is why Airbnb experiences are having such a hold on audiences. This is why we offer you 8 ideas to ensure that your guests' stay does not end up being one of the usual tours. 1 – Personalized emails With all this swirl of technologies and new frontiers for online travel, sometimes we risk forgetting the basics, such as a solid and structured email marketing strategy .
If you want your emails not to be trashed on the first try, they must contain useful and pleasant content that piques the curiosity of your guests. Depending on the language and type of guests, before your stay you can send useful information to get to know the area, timetables and practical advice . For example, how to dress depending on the weather, where to park or how to reach the center. You can also send an email Denmark Phone Number during the guests' stay , calibrating the contents based on the information you have managed to collect for each of them. For example, if you have a young married couple, why not indicate the best romantic restaurants? 2 – Pre-arrival survey The San Firenze Suites , a prestigious period residence in the center of Florence, usually sends small questionnaires by email to customers before their arrival at the facility .
In this way it is as if a relationship of trust with the staff is established immediately. Customers appreciate this contact because they know that in this way, once they arrive at the hotel, they will have everything they want available. There are facilities that simply ask the reason for the visit. Others, however, want to know their favorite pillow, the fragrance of the room and the most pleasant temperature. Levels of personalization can vary widely, but you can rest assured that the more you know up front the happier you will make guests. 3 – CRM In Italy, many independent hotels are finally starting to use CRM (Customer Relationship Management). It remains one of the best tools for personalizing the guest's stay because it allows you to track any information regarding customers , which the staff can then use to improve the service, to amaze the customer but also to carry out highly targeted marketing actions.
If you want your emails not to be trashed on the first try, they must contain useful and pleasant content that piques the curiosity of your guests. Depending on the language and type of guests, before your stay you can send useful information to get to know the area, timetables and practical advice . For example, how to dress depending on the weather, where to park or how to reach the center. You can also send an email Denmark Phone Number during the guests' stay , calibrating the contents based on the information you have managed to collect for each of them. For example, if you have a young married couple, why not indicate the best romantic restaurants? 2 – Pre-arrival survey The San Firenze Suites , a prestigious period residence in the center of Florence, usually sends small questionnaires by email to customers before their arrival at the facility .
In this way it is as if a relationship of trust with the staff is established immediately. Customers appreciate this contact because they know that in this way, once they arrive at the hotel, they will have everything they want available. There are facilities that simply ask the reason for the visit. Others, however, want to know their favorite pillow, the fragrance of the room and the most pleasant temperature. Levels of personalization can vary widely, but you can rest assured that the more you know up front the happier you will make guests. 3 – CRM In Italy, many independent hotels are finally starting to use CRM (Customer Relationship Management). It remains one of the best tools for personalizing the guest's stay because it allows you to track any information regarding customers , which the staff can then use to improve the service, to amaze the customer but also to carry out highly targeted marketing actions.