Ranking Signals – Part 6: Trust, Authority and Expertise

We covered the issue of duplicate content in the previous section . We have presented the most practical information on this subject and mentioned that duplicate content can play an active role in removing your site from rankings. However, we mentioned that authoritative sites will come to the fore even if they have duplicate content. In this section, the topics of trust, authority and expertise will be discussed and information will be given about their importance. Page Quality Assessment In recent years, Google has published a fairly extensive document informing everyone about how it will direct search quality. Google, which will apply a special evaluation within the scope of Page Quality Assessment, will actually take certain headings into consideration.


Main content quality and quantity Site information and information about the person responsible for the site Reputation of the site Expertise, authoritarianism and reliability We have previously touched on content quality. Therefore, it is necessary to present the most practical information about these important elements of evaluation by touching on the issues of trust, authority and expertise. Authority Phone Number List An authoritative site means a reliable site. It is not easy to be a reliable site by users, industry experts, other sites and search engines. Authority brings power, and this power is directly proportional to the content of the site. In addition, many different elements other than the content will help you gain trust and authority. Site Architecture The site architecture must have a logical explanation and layout.



The home page should always be accessible. Categories and subcategories must be grouped within navigation elements. An easily accessible search box will add to the user experience and help them easily access the information they are looking for. If a visitor cannot find the page he is looking for, you should make sure that something suitable is included in the search results. All categories must be accessible from the main menu and all pages must be included in at least one category. Site ID There must be an easy-to-find contact page on your site and there must be sufficient contact information on this contact page. The About page should include information about the purpose of the site, its history, and information about the site owners and other administrators.