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Post by account_disabled on Jan 1, 2018 23:13:15 GMT 12
Hello,
For utilities and energy retailers, the emotional motivations of the segments offer powerful clues to the best approaches to engage these groups on energy-efficiency initiatives. For example, messaging about environmental friendliness will resonate with green advocates but will not engage other groups; instead, enthusiasm for home improvement (which is expressed by about 25 percent of consumers) is more important. Paradoxical though it may seem, it doesn’t make sense for a campaign seeking broader consumer engagement on energy efficiency to focus on the environment. As an alternative, utilities should think about messages that touch on issues with broader appeal such as cost, the attractiveness of leading-edge technology, and home improvement.Is this right information about Energy Efficiency Marketing Examples? I didn't get the right solution.
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