|
Post by account_disabled on Oct 21, 2023 19:43:47 GMT 12
Have you heard the term “Searchandising” before? This is the process of adjusting search results beyond simple relevancy. Relevance is a measure of how close an item is to the search term used by the customer. Simply put, Searchandasing is the process of customizing search results to improve customer experiences, increase conversions, and improve KPIs Synerise uses. The most effective personalization models to better match search results to real customer needs. Thanks to this one-to-one marketing strategy, the customer will gain a better experience phone number list and will return to your website with pleasure in the future. The customer paradigm is also changing with the development of eCommerce and the entry of players such as Amazon into the market. Who have basically built their competitive advantage using the above-mentioned Searchanding. Now you may be asking yourself, how can I build this type of strategy? There are several ways to do this that you can implement by choosing Synerise: 1. The first solution may be personalized search results based on recommendation algorithms based on purchase history, browsing history, and search phrases.
|
|